Dr. Joseph Odhiambo owino

Department of Business Administration

jowino@uonbi.ac.ke

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Recent Publications

Marketing in Developing Economies: Theory, Practice, and Cases with Special Focus on Africa.
Top Management Team Characteristics, Competitive Environment and Strategy Implementation
Pro-environmental Consumer Behaviour: A Critical Review of Literature. International Journal of Business and Management
Towards entrepreneurial universities through marketing and entrepreneurship: A comparative study of selected public and private universities in Kenya.
Information Asymmetry: Mediator between Promotions and Usage of Traditional Medicine in Central Uganda,
Organizational Culture and Performance: Evidence from Micro-finance Institutions in Kenya,

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