DR. -ING. MUSYOKA SAMMY MULEI

BSc.(Surveying & Photogrammetry); MSc. (Surveying) University of Nairobi; Dr.-Ing. (University of Karlsruhe, Germany)

INS Building Room 013 Tel. 318262 ext 28454 : smmusyoka@uonbi.ac.ke

Market segmentation using geographic information systems (GIS): a case study of a soft drink industry in Kenya

Citation:: Musyoka SM, Mutyauvyu SM, Kiema JB, Karanja FN, Siriba DN. "Market segmentation using geographic information systems (GIS): a case study of a soft drink industry in Kenya." Marketing Intelligence & Planning. 2007;25(6 and 7):632-642.

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