Bio

Publications


2012

2010

"Gunga, SO", "Nzuki PK".  2010.  Teaching Practice Benchmarking Methodology: The Way to Teacher Education Professionalism in Kenya, 13 February. Teaching Practice Symposium. , Tangaza College, Nairobi Abstract

Benchmarking in Teaching Practice (TP) is the process of identification of "best practice" in relation to quality of teachers produced. It involves assessment of the processes by which teachers are trained and posted to various institutions for Internship. The objective of benchmarking in TP is to understand and evaluate the current position of the organization of teacher education process in relation to "best practice", and to identify areas and possible means of performance improvement.
The purpose of this paper was to assess how Kenyan teacher education institutions in general and university of Nairobi in particular could position themselves compared to teacher education institutions globally, in the professional management of TP. The paper proposes a benchmarking methodology which the authors believe will be appropriate for professional teaching attachment and to which the various teacher education institutions in Kenya could adhere.
Key words:
Benchmarking, professionalism, Cooperating Teachers, supervision, placement

2005

  2005.  Kithung'a P. Nzuki Marketing Communications, An E. Asynchronous Content Development Workshop,Kenya Wildlife Service Training Institute, Naivasha, Kenya,31st March 2005. , Nairobi: University of Nairobi AbstractWebsite
We are interested in pricing rainfall options written on precipitation at specific locations. We assume the existence of a tradeable financial instrument in the market whose price process is affected by the quantity of rainfall. We then construct a suitable

2004

  2004.  Kithung'a P. Nzuki Consumer Behaviour,. Asynchronous Content Development Workshop,Kenya Wildlife Service Training Institute, Naivasha, Kenya,31st March 2004. , Nairobi: University of Nairobi AbstractWebsite
We are interested in pricing rainfall options written on precipitation at specific locations. We assume the existence of a tradeable financial instrument in the market whose price process is affected by the quantity of rainfall. We then construct a suitable

2002

KITHUNGA, PETERN.  2002.  Brand Associations and Consumer Perceptions of Value of Products. Abstract

Purpose - Brands are so valuable that companies may soon include a ‘statement of value’ addendum to their balance sheets to include intangibles such as the value of their brands.
This paper examines the importance of brands and the bases for purchase decision and loyalty. The bases are derived from a theoretical framework on the perceptual dimensions of brand association. The framework contains attributes, application, benefits, user, personality and country of origin as the associations that consumers use in their purchase decisions and loyalty.
Practical implications- The growing importance of brands and consumer perceptions of brands among marketing researchers requires that an extensive conceptual treatment of brand association be developed. The paper shows the nature of brand association and the future directions in the measurement of perceptual dimension of brand associations.

Key Words: Brand association, consumer perception, formation of brand association

1991

peter Kithunga, N.  1991.  Factors Influencing Product Innovation among Medium and Large Manufacturing Firms in Kenya. , Nairobi: University of Nairobi Abstract

Purpose – The study sought to determine the factors that influence the introduction of new products by manufacturing firms in Kenya.

Methodology – Primary data was collected from a sample of 32 manufacturing firms that had undertaken product innovation within Nairobi’s Industrial area over a period of three years. A self-administered questionnaire to the marketing or product managers was employed to collect data.

Findings – Using factor ranking to calculate the coefficient of concordance and by computing mean scores of the factors, the most influential factors in the order of degree were customer orientation, level of competition, technology and availability of a Research and Development department.

Practical Implication – The level of competition and customer orientation should be taken into account by firms when introducing new products to the market.

Key words: Product innovation, medium

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