Effect of Universalistic Perspective of Human Resource Strategic Orientation On Performance Of Large Private Manufacturing Firms in Kenya

Citation:
K'Obonyo P, Busienei JR, Ogutu M. "Effect of Universalistic Perspective of Human Resource Strategic Orientation On Performance Of Large Private Manufacturing Firms in Kenya.". In: AIBUMA Conference. NAIROBI; 2013.

Date Presented:

2013

Abstract:

The study was set to investigate the effect of universalistic perspective of human resource strategic orientation on performance of large private manufacturing firms in Kenya. The target population was all large private manufacturing firms in Kenya that were registered members of Kenya Association of Manufacturers. The research adopted descriptive research design which utilized both descriptive and inferential statistics for effective generation of the required output. Using probability sampling, a sample of 108 firms was chosen. Data was collected using questionnaires developed by other researchers and that these were modified by the researcher. The respondents
were human resource managers, finance managers, corporate planning managers or any other senior manager. The Statistical Package for the Social Sciences (SPSS) version seventeen (17) was used to analyze the data. The results of this study showed that there was high positive correlation between universalistic human resource strategic orientation and firm performance. These results to a great extent show that all forms of universalistic human resource strategic orientation enhance performance of manufacturing firms and most particularly those registered with the Kenya Association of Manufacturers (KAM). These findings can also be generalized
to cover all other manufacturing firms in the country. As of the direction for further study, the researcher recommends that future research in universalistic human resource strategic orientation focus on public manufacturing firms and for the sake of knowledge, consider the use of longitudinal research design as opposed to the survey research designed which was central to this study. Further still, researchers should consider moderating or intervening variables. The main contribution of this paper lies in highlighting the fact that, proper configuration of universalistic human resource strategic orientation in manufacturing firms, will enable them enhance performance.

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