Bio

PROF. OGUTU MARTIN

Personal Information

  • Date of Birth: 6th July, 1952

Areas Of Specialization

  • General Management and Strategic Management,

Research Interests

  • The career development of female managers.
  • Research on gender issues

Awards

  • The Mobil Oil Merit Award for being the best B.Ed. Business Education Graduand, 1978

PDF Upload: 

Publications


2013

Aila, FO, Nyangara CA, Ojera PB, Owaga EE, Odera O, Ogutu M.  2013.  The Future Of Organizations: Musings Of A Manager. ASIAN JOURNAL OF MANAGEMENT SCIENCES AND EDUCATION. 2(2) Abstractthe_future_of_organizations_musings_of_a_manager.pdf

Dominant forces of the last century, developments in science and technology, the presence of ideological rigidities and the complexity of organizational environment will continually shape the future. Developments in human skills can readily catapult organizations to their future. Four views of the future highlighted include: the future is an extension of the past; the future is new; the future is now; and the future is somewhat “past”. In our attempt to (re)invent the future, we need a leadership skill that will propel the organization to its future.
Keywords: Future organizations, leadership, environment

Mise, JK, Nair C, Odera O, Ogutu M.  2013.  Factors Influencing Brand Loyalty of Soft Drink Consumers in Kenya and India. Int.J.Buss.Mgt.Eco.Res.,. 4(2):706-713. AbstractWebsite

The main purpose of the study was to establish the key factors that influence brand loyalty among soft drink
consumers in the Kenyan and Indian markets. The study was carried out between January 2012 and October
2012. The target group was majorly youth consumers who were sampled from local universities in both countries.The study established that in India, peer group are more powerful in influencing potential consumers to take soft drinks while in Kenyan parents play a crucial role. More importantly too, it was established that of the six variables studied, promotion is the strongest influencing factor among Kenyan soft drinks consumers while in India, brand quality matters most.

Key words: Brand loyalty, soft drinks, consumers

Mise, JK, Nair C, Odera O, Ogutu M.  2013.  Exploring the determinants of brand loyalty in global FMCG markets of soft drinks consumers in Kenya and India. International Journal of Research in Management. 3(2) Abstractexploring_the_determinants_of_brand_loyalty_in_global_fmcg_markets_of_soft_drinks_consumers_in_kenya_and_india.pdfWebsite

This study sought to investigate and compare both the African and Asian soft drink markets. Whereas Kenya is a leading economic hub in Eastern Africa, India remains a powerful economic player in Asia with its large population that offers considerable scope for additional geographic penetration. The study was conducted between January 2012 and October 2012. A total of 1312 respondents were sampled comprising of 434 Kenyans and 878 Indians from selected public universities in India and Kenya. The students sample represented 1.2% of the target population in 3 public universities in Kenya and Kerala respectively. Data was analyzed using simple and multiple regression method. Among the key findings were that promotion was the strongest factor to brand loyalty among Kenyan soft drinks consumers while in India it was product quality.
Keywords: Brand loyalty, soft drinksconsumer, Fast Moving Consumer Goods (FMCG)

Okoth, OS, Okelo S, Aila F, Awiti AO, Onyango M, Ogutu M, Odera O.  2013.  Effect of the Youth Enterprise Development Fund on Youth Enterprises in Kenya. International Journal of Advances in Management and Economics. AbstractWebsite

This study sought to determine the effect of the Youth Enterprise Development Fund (YEDF) on youth enterprises. The study location was in Siaya County, Kenya and stratified random sampling was used to select 28 financiers of YEDF and 202,897 youths in the County. The sample size constituted 128 respondents; 28 in the first stratum and 100 in the second stratum. The data was collected using survey questionnaires and analyzed through multiple linear regression analysis. The study concluded that the YEDF has not had a significant effect on youth enterprises. The study recommends an increase in the number of financial intermediaries (FIs) in partnership with the fund and an active involvement of all the stakeholders in mobilization of the youth on group formation and YEDF activities.
Keywords: Development, Kenya, Youth enterprise

Awiti, AO, Okoth OS, Aila FO, Okelo S, Odera O, Ogutu M.  2013.  Effect of airport expansion on business opportunities in Kisumu. International Journal of Business and Behavioral Sciences. 3(2) Abstracteffect_of_airport_expansion_on_business_opportunities_in_kisumu.pdf

The objective of this study is to analyze the effect of airport expansion on business opportunities. The study location was in Kisumu, Kenya and the population was 11,132 businesses comprising of wholesalers, retailers, hoteliers, car hires, bankers and beach management units. Systematic sampling was employed to select 100 wholesalers and retailers while a census was conducted for the 30 hotels, 22 car hires, 25 banks and 8 beach management units respectively. Semi structured survey questionnaires were utilized to
collect primary data. Data collected was analyzed using descriptive statistics and the results indicate that the airport expansion has led to: increased visitors and tourist visits; increased sales of both wholesale and retail trade and increased number of financial institutions. The study concludes that despite the airport expansion creating relatively meaningful benefits to the business community, the facility has not been fully utilized to create maximum businessopportunities in Kisumu.

Keywords: Business opportunities, airport expansion, Kisumu

Mise, JK, Nair C, Odera O, Ogutu M.  2013.  Comparative study on brand loyalty in global softdrink consumer markets of Kenya and India. International Journal of Management Sciences and Business Research, 2013. 2(3) Abstractcomparative_study_on_brand_loyalty_in_global_softdrink_consumer_markets_of_kenya_and_india.pdfWebsite

Abstract:This study sought to establish and compare the loyalty characteristics among the soft drinks consumers in Kenya and India. Kenya is a leading economic hub in Eastern Africa while India remains a powerful economic player in Asia with its large population that offers considerable scope for additional geographic penetration. The study was carried out between January 2012 and October 2012. The target group was majorly youth consumers who were sampled from local universities in both countries. The study established that in India, peer group are more powerful in influencing potential consumers to take soft drinks while in Kenya parents play a crucial role. The study is useful both to marketing policy makers in the soft drinks industry and to marketing scholars in getting an insight of transnational consumer behaviour.

Obaga, IM, Omido DK, Garashi HM, Odera O, Ogutu PM.  2013.  Analysis of retail marketing strategies on Organizational competitiveness. International Journal of Management & Information Technology. 3(2) Abstractanalysis_of_retail_marketing_strategies_on_organizational_competitiveness.pdf

The purpose of this study was to analyze retail marketing strategies on organizational competitiveness. The study attempted to examine the strategies that have been applied and adopted by the retail companies elsewhere in attempt to understand how retailing functions. A descriptive research design was employed in this study. The population was marketing executives in the selected bottling companies in Kenya. Primary data was collected using closed questionnaire. The data collected was organized and presented using descriptive statistics. Correlation analysis was also utilized for data analysis. Findings indicate that the most pursued retail marketing strategies were; marketing segmentation, product strategies, distribution, pricing, marketing relationship and promotions. The findings also suggest that bottling companies rely on combination of strategies as different market segments respond differently hence need for product-specific marketing strategy.
Keywords: Retail marketing strategies, organizational competitiveness, Kenya

2012

2011

Ojera, PB; Ogutu, SEM; OLAM;.  2011.  Belief Control Practices and Organizational Performances: A Survey of Sugar Industry in Kenya. AbstractWebsite

The sugar industry has experienced poor performance attributed to industry deregulation, poor management and political interference. Adopting the Simons Levers of Control framework, this study sought to establish the relationship between belief control practices and organizational performance in the sugar industry in Kenya. Using a census survey of the 45 firms in the sugar industry value-chain in western Kenya registered by the Kenya Sugar Board as at 1st January 2008, data was collected through self administered questionnaires sent to chief executive officers, finance managers and marketing officers of the target companies. The main finding of the study was that belief control systems are moderately prevalent in firms in the sugar industry and that belief control has a significant positive relationship with organizational performance ( = 0.288, p < 0.05). The findings of this study underscore the need of management to incorporate employees in the company core values and design of strategic control systems to cope with changing internal and external operating business environments. The study advances the extant theory of strategic management control practices by providing evidences from emerging economy and on a focused single lever of management control.

2010

Ogutu, M;, Muchemi, Anne Wambui; Awino ZB.  2010.  Diversity in the top management teams and effects on corporate performance . Website
M.OGUTU.  2010.  An investigation into the effect of management factors on performance of micro, small and medium enterprises in Kenya. . International Journal of Business and Management, Vol.5 No 11. : Rao, W. O., Ogonji, J. A.. and Aywa, S. Abstract

Summing multipliers is an important class of operators in the geometric theory of general Banach spaces. They are particularly useful in the study of the structure of the classical spaces. The work done by Grothendieck and Pietsch provides a good basis for the study of this class of operators. The topic of this study is Aspects on (p,q)-summing multipliers. (p,q)-summing multipliers are sequences of bounded linear operators mapping weakly p-summable sequences into strongly q-summable sequences. This study is concerned with using the concepts of absolute and p-summing multipliers to characterize the space of all (p,q)-summing multipliers. In particular we show that the space of all (p, q)-summing multipliers is complete. This is accomplished through a detailed study of the concepts of the summing operators and absolute and p-summing multipliers

2009

M.OGUTU.  2009.  Psychic Distances as an explanatory variable for Kenyan Export Development. International Journal of Finance and Accounting Behaviour, 2009. International Journal of Finance and Accounting Behaviour, 2009. : Rao, W. O., Ogonji, J. A.. and Aywa, S. Abstract

Summing multipliers is an important class of operators in the geometric theory of general Banach spaces. They are particularly useful in the study of the structure of the classical spaces. The work done by Grothendieck and Pietsch provides a good basis for the study of this class of operators. The topic of this study is Aspects on (p,q)-summing multipliers. (p,q)-summing multipliers are sequences of bounded linear operators mapping weakly p-summable sequences into strongly q-summable sequences. This study is concerned with using the concepts of absolute and p-summing multipliers to characterize the space of all (p,q)-summing multipliers. In particular we show that the space of all (p, q)-summing multipliers is complete. This is accomplished through a detailed study of the concepts of the summing operators and absolute and p-summing multipliers

1997

M.OGUTU.  1997.  A Critique of Markov Analysis in Forecasting Market shares (Co. A Dar-es-Salaam University Journal. : Rao, W. O., Ogonji, J. A.. and Aywa, S. Abstract

Summing multipliers is an important class of operators in the geometric theory of general Banach spaces. They are particularly useful in the study of the structure of the classical spaces. The work done by Grothendieck and Pietsch provides a good basis for the study of this class of operators. The topic of this study is Aspects on (p,q)-summing multipliers. (p,q)-summing multipliers are sequences of bounded linear operators mapping weakly p-summable sequences into strongly q-summable sequences. This study is concerned with using the concepts of absolute and p-summing multipliers to characterize the space of all (p,q)-summing multipliers. In particular we show that the space of all (p, q)-summing multipliers is complete. This is accomplished through a detailed study of the concepts of the summing operators and absolute and p-summing multipliers

M.OGUTU.  1997.  A Critique of Markov Analysis in Forecasting Market shares (Co-author, Business Management Review). Vol. 4 No. 2, A Dar es salaam University Journal. : Rao, W. O., Ogonji, J. A.. and Aywa, S. Abstract

Summing multipliers is an important class of operators in the geometric theory of general Banach spaces. They are particularly useful in the study of the structure of the classical spaces. The work done by Grothendieck and Pietsch provides a good basis for the study of this class of operators. The topic of this study is Aspects on (p,q)-summing multipliers. (p,q)-summing multipliers are sequences of bounded linear operators mapping weakly p-summable sequences into strongly q-summable sequences. This study is concerned with using the concepts of absolute and p-summing multipliers to characterize the space of all (p,q)-summing multipliers. In particular we show that the space of all (p, q)-summing multipliers is complete. This is accomplished through a detailed study of the concepts of the summing operators and absolute and p-summing multipliers

1996

M.OGUTU.  1996.  Impact of Gender on Perception of Managerial Leadership.. The Nairobi Journal of Management,. : Rao, W. O., Ogonji, J. A.. and Aywa, S. Abstract

Summing multipliers is an important class of operators in the geometric theory of general Banach spaces. They are particularly useful in the study of the structure of the classical spaces. The work done by Grothendieck and Pietsch provides a good basis for the study of this class of operators. The topic of this study is Aspects on (p,q)-summing multipliers. (p,q)-summing multipliers are sequences of bounded linear operators mapping weakly p-summable sequences into strongly q-summable sequences. This study is concerned with using the concepts of absolute and p-summing multipliers to characterize the space of all (p,q)-summing multipliers. In particular we show that the space of all (p, q)-summing multipliers is complete. This is accomplished through a detailed study of the concepts of the summing operators and absolute and p-summing multipliers

1995

Ogutu, M;, Onglatco M-L;, Kakuyama T;, Matsui T.  1995.  Women′s Perceptions of Social-Sexual Behavior: A Cross-Cultural Replication . AbstractWebsite

Japanese female undergraduates (N = 258) read a vignette depicting social-sexual behavior toward a woman at work and indicated their perceptions of the incident, the coping responses expected from the target, and their own sex-role attitudes and social self-esteem. Three contextual variables (actor status, actor-target familiarity, and the sexuality of body touching) were manipulated in the vignette. Hierarchical multiple regressions indicated that women having liberal sex-role attitudes perceived the behavior to be more inappropriate and expected more assertive coping responses of the target than women having conservative sex-role attitudes, and that women having low social self-esteem perceived the behavior to be more sexually intimidating than women having high social self-esteem. Only the sexuality of body touching influenced women′s perceptions. Similarities and differences in the perceptions of Japanese and American women are discussed.

MARTIN, DROGUTU.  1995.  Women. Journal of Vocational Behaviour. : Rao, W. O., Ogonji, J. A.. and Aywa, S. Abstract
Summing multipliers is an important class of operators in the geometric theory of general Banach spaces. They are particularly useful in the study of the structure of the classical spaces. The work done by Grothendieck and Pietsch provides a good basis for the study of this class of operators. The topic of this study is Aspects on (p,q)-summing multipliers. (p,q)-summing multipliers are sequences of bounded linear operators mapping weakly p-summable sequences into strongly q-summable sequences. This study is concerned with using the concepts of absolute and p-summing multipliers to characterize the space of all (p,q)-summing multipliers. In particular we show that the space of all (p, q)-summing multipliers is complete. This is accomplished through a detailed study of the concepts of the summing operators and absolute and p-summing multipliers

1994

MARTIN, DROGUTU.  1994.  Gender and Prejudicial Perception of the leadership of a Manager: A Cognitive Categorization Perspective (Ph.D. Dissertation,).. Journal of Vocational Behaviour. : Rao, W. O., Ogonji, J. A.. and Aywa, S. Abstract
Summing multipliers is an important class of operators in the geometric theory of general Banach spaces. They are particularly useful in the study of the structure of the classical spaces. The work done by Grothendieck and Pietsch provides a good basis for the study of this class of operators. The topic of this study is Aspects on (p,q)-summing multipliers. (p,q)-summing multipliers are sequences of bounded linear operators mapping weakly p-summable sequences into strongly q-summable sequences. This study is concerned with using the concepts of absolute and p-summing multipliers to characterize the space of all (p,q)-summing multipliers. In particular we show that the space of all (p, q)-summing multipliers is complete. This is accomplished through a detailed study of the concepts of the summing operators and absolute and p-summing multipliers

1983

MARTIN, DROGUTU.  1983.  Advertising Agencies in Kenya: Their Nature and Operations (MBA Research Project,).. Journal of Vocational Behaviour. : Rao, W. O., Ogonji, J. A.. and Aywa, S. Abstract
Summing multipliers is an important class of operators in the geometric theory of general Banach spaces. They are particularly useful in the study of the structure of the classical spaces. The work done by Grothendieck and Pietsch provides a good basis for the study of this class of operators. The topic of this study is Aspects on (p,q)-summing multipliers. (p,q)-summing multipliers are sequences of bounded linear operators mapping weakly p-summable sequences into strongly q-summable sequences. This study is concerned with using the concepts of absolute and p-summing multipliers to characterize the space of all (p,q)-summing multipliers. In particular we show that the space of all (p, q)-summing multipliers is complete. This is accomplished through a detailed study of the concepts of the summing operators and absolute and p-summing multipliers

1982

Ogutu, M.  1982.  Candidates. Journal of Vocational Behaviour. : Rao, W. O., Ogonji, J. A.. and Aywa, S. Abstract

Summing multipliers is an important class of operators in the geometric theory of general Banach spaces. They are particularly useful in the study of the structure of the classical spaces. The work done by Grothendieck and Pietsch provides a good basis for the study of this class of operators. The topic of this study is Aspects on (p,q)-summing multipliers. (p,q)-summing multipliers are sequences of bounded linear operators mapping weakly p-summable sequences into strongly q-summable sequences. This study is concerned with using the concepts of absolute and p-summing multipliers to characterize the space of all (p,q)-summing multipliers. In particular we show that the space of all (p, q)-summing multipliers is complete. This is accomplished through a detailed study of the concepts of the summing operators and absolute and p-summing multipliers

M.OGUTU.  1982.  Self-image and Retail Store Patronage .. Journal of Vocational Behaviour. : Rao, W. O., Ogonji, J. A.. and Aywa, S. Abstract

Summing multipliers is an important class of operators in the geometric theory of general Banach spaces. They are particularly useful in the study of the structure of the classical spaces. The work done by Grothendieck and Pietsch provides a good basis for the study of this class of operators. The topic of this study is Aspects on (p,q)-summing multipliers. (p,q)-summing multipliers are sequences of bounded linear operators mapping weakly p-summable sequences into strongly q-summable sequences. This study is concerned with using the concepts of absolute and p-summing multipliers to characterize the space of all (p,q)-summing multipliers. In particular we show that the space of all (p, q)-summing multipliers is complete. This is accomplished through a detailed study of the concepts of the summing operators and absolute and p-summing multipliers

UoN Websites Search