Integrated Marketing Communication and Technology Adoption: A Case of Safaricom’s M-Pesa Mobile Money Transfer Services in Kenya. Published by African Journal of Science, Technology, Innovation and Development. Vol. 5. No. 5. Pp 363

Citation:
Mulwa M, Ndeti N. "Integrated Marketing Communication and Technology Adoption: A Case of Safaricom’s M-Pesa Mobile Money Transfer Services in Kenya. Published by African Journal of Science, Technology, Innovation and Development. Vol. 5. No. 5. Pp 363.". 2013.

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