Leveraging Big Data Analytics

Moturi C, Karuga E, Orwa D. "Leveraging Big Data Analytics." International Journal of Big Data Management. 2021;DOI: 10.1504/IJBDM.2021.10036720.


This paper sought to study the extent to which telecoms within Kenya have adopted Big Data analytics to gain richer and deeper insights into their business dynamics in order to facilitate evidence decision making. A descriptive research design was employed and data was collected from ten leading telecoms using semi-structured questionnaires. The study found that Big Data could stimulate the economic growth, advance the productivity and competitiveness of the telecoms, as well as generate enormous benefits for customers. The factors with the highest significant effect on the adoption of Big Data analytics were identified. The practical implication of this paper is an increased understanding on what elements can promote Big Data adoption by large telecom companies. The study is beneficial to telecoms companies and any other organisations that would be looking at adopting data driven decision making to sustain competitiveness within the present uncertain setting.


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