Integrated Marketing Communication and Technology Adoption: A Case of Safaricom’s M-PESA Mobile Money Transfer Services in Kenya.

Citation:
Mulwa M, ndeti ndati. "Integrated Marketing Communication and Technology Adoption: A Case of Safaricom’s M-PESA Mobile Money Transfer Services in Kenya." African Journal of Science, Technology, Innovation and Development. 2013;Vol. 5(No. 5):363-371.
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