Audiences to Users. The Paradigm Shift in the Role of Audiences in the Execution of Mobile Money Transaction in Kenya.
- Citation:
- Mulwa M, Lusike L. "Audiences to Users. The Paradigm Shift in the Role of Audiences in the Execution of Mobile Money Transaction in Kenya." Journal of New Media and Mass Communication.. 2015;35, 2015(ISSN 2224-3267 (paper) ISSN 2224 3275 (online) ).