Publications

Found 24 results

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2018
Mulwa M, Samuel Ngigi. "Barriers to Uptake and Use of Added Value Mobile Money Products by the Lesser off Segments in Kenya." International Journal of Innovative Research & Development. 2018;7(6):146-155.jun18049_1.pdf
Mulwa M, Samuel Ngigi. Financial Inclusion through Mobile Money. The M-ASCA Model in Kenya. Nairobi: University of Nairobi; 2018.
2017
2016
Mulwa MM, Waema TM. "The Role of the Actor Network Theory in Mobile Banking. A case Study of Selected Mobile Banking Products in Kenya." International Journal of Innovation in the Digital Economy. 2016;7(1):54-68.iijide.pdf
2015
Mulwa M, Lusike L. "Audiences to Users. The Paradigm Shift in the Role of Audiences in the Execution of Mobile Money Transaction in Kenya." Journal of New Media and Mass Communication.. 2015;35, 2015(ISSN 2224-3267 (paper) ISSN 2224 3275 (online) ).20824-22947-1-pb.pdf
Mulwa M. Is Kenya Ready for an MVNO.; 2015.
Mulwa MM. M-ASCA. Dr. Martina Mutheu Mulwa; 2015.masca_copyright_certificate.pdf
Martina M, Timothy W. "Understanding Mobile Banking From a Theoretical Lens: Case studies of Selected Mobile Banking Products in Kenya." International Journal of Management and Information Technology. 2015;10(No 8):2434-2444.ijmit.pdf
2014
2013
Mulwa MM. "The Role of Regulators in the Mobile Money Industry.". In: Mobile Money Uptake in Ghana . Ghana Technology University College ; 2013.
Mulwa M. "The network Logic and The stabilization of Mobile Banking Products in Kenya.". In: The 4th African International Business and Management (AIBUMA 2013) Conference. The University of Nairobi, School of Business, Lower Kabete Campus, Nairobi, Kenya; 2013.aibuma2013conferenceprogram-final_july1.pdf
Mulwa M, ndeti ndati. "Integrated Marketing Communication and Technology Adoption: A Case of Safaricom’s M-PESA Mobile Money Transfer Services in Kenya." African Journal of Science, Technology, Innovation and Development. 2013;Vol. 5(No. 5):363-371.8292971_ajstid.pdf
Mulwa MM. "Is Mobile Phone Banking a Means for Bringing the Poor and Marginalized into Financial Services of The Formal Economy in Kenya?" The African Journal of Communication,The East African Communication Association. 2013;Volume 1 (Number 2. ).
2012
Mulwa M. "Integrated Marketing Communication (IMC) and the Adoption of Mobile Money Transfer Services.". In: 1st International Mobile Money Conference in Kenya. Kenya School of Monetary Studies; 2012.35-22-1-sp_uonbi_conferences.doc
Mulwa M. "The Niche in Mobile Money Adoptions.". In: AIBUMA 2012 Conference, School of Business University of Nairobi. Kenyatta International Conference Centre (KICC), Nairobi Kenya; 2012.
Mulwa MM. "Extending financial services to the poor and Marginalized. A Case Study of Mobile Banking in Kenya.". In: 2nd East African Communication Association Conference. St. Augustine University in Mwanza, Tanzania; 2012.extending_financial_services_to_the_poor_and_marginalized_revised_edition.pdf

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