Ethnicity, culture and entrepreneurship in Kenya

Citation:
Mungai EN, Ogot M. Ethnicity, culture and entrepreneurship in Kenya.; 2009.

Abstract:

This study presents a preliminary investigation into the differences amongst four ethnic communities in Kenya–Kamba, Kalenjin, Kikuyu and Luo–on their perceptions on entrepreneurship, as well as the cultural influences on their members motivational and core self-evaluation psychological factors. Two such factors known to be closely linked to one’s propensity to entrepreneurship were investigated: risk aversion and locus of control. The study found significant differences between communities, suggesting that certain cultures may foster an entrepreneurial spirit within its members more than others. In addition, the levels of risk aversion and locus of control within members of the different ethnic communities were found to be positively correlated to the perception those communities have on entrepreneurship.

Notes:

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