Testing The Moderating Effect Of Customer Characteristics On The Relationship Between Brand Management Attributes And Customer Satisfaction Among University Students In Kenya

Citation:
Maore S, Munyoki J, Kinoti M, Owino J. "Testing The Moderating Effect Of Customer Characteristics On The Relationship Between Brand Management Attributes And Customer Satisfaction Among University Students In Kenya." DBA Africa Management Review. 2019;9(3):68-79.

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