Influence of Organizational Demographics on the Relationship between Green Marketing Practices and Customer Satisfaction in the Soft Drink Industry in Nairobi Kenya

Citation:
Macharia RW, Kibera FN, Munyoki JN, Kinoti MW. "Influence of Organizational Demographics on the Relationship between Green Marketing Practices and Customer Satisfaction in the Soft Drink Industry in Nairobi Kenya." Journal of Marketing and Consumer Research. 2017;32:64-78.

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