Kaloli Letterforms; Registered by the International Typeface Corporation (ITC)

Citation:
ADHIAMBO MRSOSANJOL. "Kaloli Letterforms; Registered by the International Typeface Corporation (ITC).". In: Makerere University and University of Nairobi, FADD. ISCTRC; 2000.

Abstract:

Design has, over the years been a reflection of creative individuals who seek to foster a style. In the early part of the 21st Century designers experimented with free form and looked for relationships with the environment particularly nature. Designers examined the things that nature provided such as seeds the stars, animals and the clouds and combined these with their innermost selves in order to conceive creative form. Then, as it is now, the early chemistry worked to produce design that touches the depths of the viewer's sout while reflecting the designer's own perceptions of visual experience. This concept is manifested and reflected in the development of Kaloli letterfbrms that were developed after an intensive creativity workshop that brought together Africa's artists and designers. In order to appreciate this letterform, this paper outlines the motivation, aesthetic and artistic qualities and7 the functional capacity of Kaloli letterfbrms. Design has a unique relationship with nature and it has been stated that design is a reflection of nature. This implies that design is a custodian of nature and, has the duty to protect, reflect and enhance the position of nature in human life. Paul Klee (1879-1933), one of the greatest architect and designer, stated that, '...artistic form without direct connection to natural form was inconceivable.' If we examine the design around us. we can say that it is inspired by the flora and fauna, the birds and the bees, the things that infer good feelings, in the process, the things that infer bad or unpleasant or dangerous feelings become secondary. Kaloli is not dangerous, but, as a source of inspiration for letterforms. it was as unlikely as any dangerous snake.

Notes:

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