Publications

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Submitted
Munyoki JM,, Kibera FN, Ogutu M. "Extent To Which University- Industry Linkage Exists In Kenya: A Study Of Medium And Large Manufacturing Firms In Selected Industries In Kenya." Business Administration and Management . Submitted;Vol 1(4):163-169, .
2014
Munyoki JM, Mulwa AS. "Perceived role of marketing as a determinant of growth among micro, small and medium enterprises in Kenya: A study of Micro Small and Medium Enterprises in Mavoko, Machakos, County, Kenya.". In: THE 14TH INTERNATIONAL CONFERENCE ON AFRICAN BUSINESS AND SMALL BUSINESS (ICAESB). THE UNIVERSITY OF DAR ES SALAAM BUSINESS SCHOOL (UDBS); 2014. Abstract

The growth of the micro sector enterprise is influenced by many factors, which include marketing and personal characteristics of the entrepreneur, as well as the organizational characteristics of the enterprise. Previous studies have laid emphasis on entrepreneurial behavour, trying to explain the entrepreneurial characteristics that make one venture into entrepreneurship. Emphasis has been on such characteristics as age, gender and education of an entrepreneur. Little attention has been made on organizational characteristics and how they could influence growth of an enterprise. There is also very little that has been done to establish how marketing practices influence growth of an enterprise. This study therefore sought to establish the determinants of growth among the micro, small and medium sector enterprises in Mavoko municipality, Machakos county, Kenya. The study had three objectives, namely; To determine the influence of marketing practices on the growth of MSMEs in Mavoko municipality’ To establish the influence of personal characteristics of the entrepreneur on the growth of MSMEs in Mavoko municipality and To determine the influence of organizational characteristics on the growth of MSMEs in Mavoko municipality, Machakos county, Kenya. Descriptive cross-sectional survey design was used with a semi structured questionnaire being the main data collection instrument. A convenient sample of 100 MSMes in the two townships was be used, in which 79 firms responded, diving a response rate of 79 %. Descriptive analysis, ANOVA, regression and correlation analysis were used to analyze the data. The study found that marketing practices do influence the growth of micro medium and small sector enterprises. It was found that packaging, branding, penetration pricing, and always making products available hand significant influence on growth of the enterprises. Personal characteristics such as age and educational level of the entrepreneur were found to significantly influence the growth of an enterprise. Marital status, however, was not found to have a significant influence on growth. Organizational characteristics such as financial ability, Quality of employees and location of business were found to have positive influence on growth of enterprise, while cost of doing business had negative influence.

Key words: micro sector enterprise, growth, marketing practices, Personal characteristics, Organizational characteristics

Kinyua-Njuguna JW, Munyoki DJ, Kibera PF. "INFLUENCE OF INTERNAL ORGANIZATION ALENVIRONMENT ON PERFORMANCE OF COMMUNITY-BASED HIV AND AIDS ORGANIZATIONS IN NAIROBI COUNTY." European Scientific Journal January 2014 edition . 2014;10(1):1857-7431. Abstractinfluence_of_internal_organization_alenvironment_on_performance_of_community_based_hiv_and_aids.pdf

Organizational performance is a key concern for stakeholders in both the profit and non-profit sectors. However, more attention has been focused on profit-making organizations with little emphasis on performance of community-based organizations (CBOs) and other Civil Society Organizations (CSOs) especially those located in sub-Saharan Africa. Theoretically, scholars in management discipline indicate that the internal environment of an organization influences its performance. Thus, performance is dependent on the internal structures and systems existing within an organization. This paper examines the impact of the internal organizational environment on performance of community-based HIV and AIDS organizations in Nairobi County, Kenya. The authors empirically assess the predicted relationship using survey data from 163 Community Based HIV and AIDS Organizations, in Nairobi County, Kenya. The study findings indicate that the internal environment of an organization has an impact on an organization’s effectiveness, efficiency, relevance and financial viability with impacts on the efficiency and relevance performance indicators. This study has important implications for managers of CBOs on the relevance of developing sustainable internal systems and structures within their organizations to enhance performance.

kabare N, Kibera FN, Munyoki JM. "The Mediation Effect of Customer Perception on the Relationship Between Quality Drivers and Customer Satisfaction in Large Maize Flour Mills in Nairobi, Kenya." DBA Africa Management Review. 2014;14(1): 17-34. Abstractthe_mediation_effect_of_customer_perception_on_the_relationship_between__quality_drivers_and_customer_satisfaction.pdf

This study sought to establish the influence of quality drivers on the satisfaction of direct
business customers within large Maize Flour Mills in Nairobi and assess the mediation effect of
customer perception on this relationship. The quality drivers studied were product quality,
service quality, complaints handling, ease of doing business and product price. Customer
perception constructs studied were customer’s desire for features critical to quality, brand
imagery, firm imagery and reference to competitive substitutes. Primary data were collected in
February 2013 by use of questionnaires from 81 direct Business Customer firms randomly
selected from 13 Maize Flour Mills in the study area grinding at least 15 MT of maize per day.
Results showed that the influence of quality drivers on customer satisfaction is both direct and
partially mediated by customer perception, both influences being positive and statistically
significant (p< 0.01). Quality of service significantly influenced customer satisfaction (β= 0.441,
p< 0.01) and most of the other quality drivers and intention to recommend. Brand imagery
significantly influenced satisfaction (β= 0.531, p< 0.01) followed by desire for features critical to
quality (β= 0.259, p< 0.01). These results have implications for marketing theory. The finding
that customer perception partially mediated the process of customer satisfaction agrees with the
consumer attitude theories which postulate that attitude and subjective norms in conjunction
with cognitive and emotional considerations influence intentions which in turn give impetus for
action. The study contributes to the evolution and adaptation of customer satisfaction models by
adding customer perception as mediator variables. Further, the results have implications useful
at national policy level. Kenya’s strategy for revitalizing agriculture and vision 2030 both aspire
to increase the country’s regional and global trade through improved efficiency and
competitiveness at firm level, agro-processing and the marketing system including the wholesale
and retail sectors. The volume of trade within the East African Community is expected to
increase as member states reduce trade barriers. This will open new trade opportunities but
could increase competition. Training local firms on the issues of quality drivers and customer
perception can help to improve their regional and global competitiveness. For managerial
practice, the results demonstrate that frequent feedback on customer perception is necessary
and that improvements in the quality of service go a long way in improving customer perception
concerning other quality drivers and satisfaction. It is concluded that customer satisfaction
enhancement programs and evaluation models need to integrate primary drivers of quality with
key drivers of customer perception. The study was limited in a number of ways. Due to time,
cost and other constraints a cross-sectional research design was used and focused on firms in
Nairobi. Data were collected from respondents once to get their views and perceptions concerning a limited number of variables and constructs. However, perceptions vary over time and across markets or regions as influenced by changes in consumer preferences or economic changes that influence purchase and consumption patterns. Opportunities therefore exist for longitudinal and wider studies in the same area of research. Key Words:Quality drivers, customer perception, customer satisfaction (CS), Nairobi, Kenya

2012
2011
Munyoki JM. Marketing Management: Theory and Practice. . Nairobi: Downtown Publishers and printers, Nairobi; 2011.
Munyoki JM, Mulwa AS. Social Science Research: A hand Book. Nairobi: Downtown Publishers and printers, Nairobi; 2011.
Munyoki JM, Mulwa AS. Social Science Research: A hand Book. Nairobi: Downtown Publishers and printers, Nairobi; 2011.
2010
2007
Munyoki JM. "The effects of technology transfer on organizational performannce:A case of medium and large manufacturing firms in kenya." University of Nairobi; 2007. Abstract

Department of Medical Physiology, University of Nairobi, Kenya.
Finding a simple and easily reproducible formula for assessing fitness and growth for human body has been one constant search over the ages. It was the aim of this project to try and add to this search. Most formulae in this field have complex calculations. Most of them have been derived using single system measurements. To delineate our factor, multisystem measurements were used; metric and imperial. This yielded a factor for describing the relationship between weight and height over the ages. The height is in inches and weight in kilograms. This produced factors (D) and (G) which have childhood, adolescent, adult and old age values. A total of 368 black Kenyans were studied. The age range was 3-85 years.

2006
Munyoki JM, Gathugu J, Monayo K. "Introduction to Business: A Distance learning student Manual Centre for Open and Distance Learning, UON." University of Nairobi; 2006. Abstract

Department of Medical Physiology, University of Nairobi, Kenya.
Finding a simple and easily reproducible formula for assessing fitness and growth for human body has been one constant search over the ages. It was the aim of this project to try and add to this search. Most formulae in this field have complex calculations. Most of them have been derived using single system measurements. To delineate our factor, multisystem measurements were used; metric and imperial. This yielded a factor for describing the relationship between weight and height over the ages. The height is in inches and weight in kilograms. This produced factors (D) and (G) which have childhood, adolescent, adult and old age values. A total of 368 black Kenyans were studied. The age range was 3-85 years.

2002
Munyoki JM. " Quantitative Methods. A first course. Supreme Enterprises, Nairobi." University of Nairobi; 2002. Abstract

Department of Medical Physiology, University of Nairobi, Kenya.
Finding a simple and easily reproducible formula for assessing fitness and growth for human body has been one constant search over the ages. It was the aim of this project to try and add to this search. Most formulae in this field have complex calculations. Most of them have been derived using single system measurements. To delineate our factor, multisystem measurements were used; metric and imperial. This yielded a factor for describing the relationship between weight and height over the ages. The height is in inches and weight in kilograms. This produced factors (D) and (G) which have childhood, adolescent, adult and old age values. A total of 368 black Kenyans were studied. The age range was 3-85 years.

2001
Munyoki JM. "Marketing Research; A Theoretical approach. A manual awaiting publication." University of Nairobi; 2001. Abstract

Department of Medical Physiology, University of Nairobi, Kenya.
Finding a simple and easily reproducible formula for assessing fitness and growth for human body has been one constant search over the ages. It was the aim of this project to try and add to this search. Most formulae in this field have complex calculations. Most of them have been derived using single system measurements. To delineate our factor, multisystem measurements were used; metric and imperial. This yielded a factor for describing the relationship between weight and height over the ages. The height is in inches and weight in kilograms. This produced factors (D) and (G) which have childhood, adolescent, adult and old age values. A total of 368 black Kenyans were studied. The age range was 3-85 years.

2000
Munyoki JM, Nzuki PK, C.M.Gakuu. " International Marketing. An unpublished student manual, Department of Educational Studies., University of Nairobi.". University of Nairobi; 2000. Abstract

Department of Medical Physiology, University of Nairobi, Kenya.
Finding a simple and easily reproducible formula for assessing fitness and growth for human body has been one constant search over the ages. It was the aim of this project to try and add to this search. Most formulae in this field have complex calculations. Most of them have been derived using single system measurements. To delineate our factor, multisystem measurements were used; metric and imperial. This yielded a factor for describing the relationship between weight and height over the ages. The height is in inches and weight in kilograms. This produced factors (D) and (G) which have childhood, adolescent, adult and old age values. A total of 368 black Kenyans were studied. The age range was 3-85 years.

1999
Munyoki JM. " Consumer Challenges in the 21st century, Professional Management. ICPSK Journal.". University of Nairobi; 1999. Abstract

Department of Medical Physiology, University of Nairobi, Kenya.
Finding a simple and easily reproducible formula for assessing fitness and growth for human body has been one constant search over the ages. It was the aim of this project to try and add to this search. Most formulae in this field have complex calculations. Most of them have been derived using single system measurements. To delineate our factor, multisystem measurements were used; metric and imperial. This yielded a factor for describing the relationship between weight and height over the ages. The height is in inches and weight in kilograms. This produced factors (D) and (G) which have childhood, adolescent, adult and old age values. A total of 368 black Kenyans were studied. The age range was 3-85 years.

Munyoki JM. "Strategic Management(Being reviewed for publication).". University of Nairobi; 1999. Abstract

Department of Medical Physiology, University of Nairobi, Kenya.
Finding a simple and easily reproducible formula for assessing fitness and growth for human body has been one constant search over the ages. It was the aim of this project to try and add to this search. Most formulae in this field have complex calculations. Most of them have been derived using single system measurements. To delineate our factor, multisystem measurements were used; metric and imperial. This yielded a factor for describing the relationship between weight and height over the ages. The height is in inches and weight in kilograms. This produced factors (D) and (G) which have childhood, adolescent, adult and old age values. A total of 368 black Kenyans were studied. The age range was 3-85 years.

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