Justus Munyoki is a Professor of Marketing at the University of Nairobi, Kenya. He holds a Bsc degree in Agriculture, Master of Business Administration (marketing) and Phd in Marketing, all from the University of Nairobi. He has over 20 years of administrative experience, university level teaching, research and consultancy. Prof Munyoki has attended and presented conference papers in various local as well as international conferences and has authored over thirty articles in peer reviewed journals. He is the author of Marketing Management: Theory and Practice; Social Science Research: A Hand Book, and co- authored the book Marketing in Developing Economies: Theory, Practice, and cases with special focus on Africa. He is a former chairman, Department of Business Administration, University of Nairobi, and is currently the Director, Research and Enterprise at the University of Nairobi. He is a full member, Marketing Society of Kenya (FMSK), Full member, Kenya Institute of Management (FKIM) and member, Institute of Certified Public Secretaries of Kenya( MICPSK). Hi current research interests are in customer experience, Shopper behavior, Creativity and Innovations, Marketing in the developing countries, and University- Industry linkages

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