Publications

Found 39 results

Sort by: Author Title [ Type  (Asc)] Year
Book
Book Chapter
Conference Paper
Conference Proceedings
Journal Article
Macharia RW, Kibera PFN, Munyoki JN, Kinoti MW. "Influence of Organizational Demographics on the Relationship between Green Marketing Practices and Customer Satisfaction in the Soft Drink Industry in Nairobi Kenya ." Journal of Marketing and Consumer Research . 2017;32(2422):64-78.
catherine ngahu, Francis K, Kobonyo P. "Influence of Interactional Justice Strategy on Recovery Satisfaction among Customers of Mobile Money Services in Kenya ." Journal of Marketing and Consumer Research . 2016;27(2422):55-61.
Kosure JN, Kibera FN, Musyoka R, Njihia JM. "PERCEIVED VALUE OF INVESTMENT PROMOTION INCENTIVES, MACROMARKETING ENVIRONMENT AND PERFORMANCE OF FIRMS IN EXPORT PROCESSING ZONES IN KENYA." DBA Africa Management Review. 2016;6(3):1-15.
Joseph OO, Francis K. "The Influence of Organizational Culture and Market Orientation on Performance of Microfinance Institutions in Kenya." International Journal of Business and Management. 2015;10(8):204-211. Abstractthe_influence_of_organizational_culture_and_market_orientation_on_performance_of_microfinance_institutions_in_kenya.pdf

The objective of our study is to assess the influence of organizational culture and market orientation on
performance. The population of the study comprise microfinance institutions that are members of the Association of Microfinance Institutions (AMFI) in Kenya. We used descriptive cross-sectional survey design. We collected primary data using structured questionnaire. We test our hypotheses through regression analysis. Our results demonstrate that organizational culture significantly and positively influence variations in performance. The partial mediation effect of market orientation on the relationship between organizational culture and performance was confirmed. The complimentary effect of organizational culture on market orientation implies that organizations need to spend more resources in nurturing market orientation to create sustainable competitive advantage through delivery of superior customer experience. We conclude that the influence of organizational culture and market orientation on performance is more plausible for mature industries regarded as diverse in terms of customer needs.
Keywords: organizational culture, market orientation, performance, microfinance

and KLW, Kibera F. " “Guidelines for Writing Academic Research Projects”. ." Fountain. Journal of Faculty of Education. 2011:117-129.
Kibera LW, Kibera FN. "The Determinants of Learning Achievement of Public Primary School Children in Kenya." Journal of African International Business and Management . 2011.
FN. K. " “Communication and Modernization in Central Kenya: An Experiment,” ." Business Management Review, Faculty of Commerce and Management, University of Dares- Salaam, . 1999;2(2):71-84.
F.N. K. " The Impact of Print Communication of the Adoption of Innovations by Kenyan Farmers”." Nairobi Journal of Management, University of Nairobi. 1996;1(2):183-193.
Kibera FN. "“A survey on Marketing Research conducted in Kenya”. ,." Nairobi Management Journal. 1996;1:29-49.
Kibera FN. "“The Role of the Cooperative Movement in Kenya’s Socioeconomic Development”, ." Journal of Business Administration, University of Dhaka,. 1995;21(1&2):101-114.
Kibera FN. "“The Transfer of Western Marketing Know-how to East Africa” ." Journal of Business Administration, Institute of Business Administration, University of Dhaka,. 1988;14:462-83.
Kibera FN. " “An Input-Output Model for Analyzing Retailing Systems in Kenya." SOKONI Journal of Marketing Society of Kenya. 1987.
Kibera FN. " “The Effect of Message Content and Source Credibility of Information Gain by Coffee Smallholders in Central Kenya." , Journal of Management Business and Economics, Institute of Business Administration, University of Dakar, Dhaka, . 1985;11(3).
Kibera FN. " “On Measuring Literacy”." Management Journal of the Kenya Institute of Management. 1984:13-14.
F.N K. " “A Critical Review of Communication Theory”, ." Journal of African Management. 1982:2-8.
Kibera FN. " “How Rural Buyers View Different Sources of Agricultural Information”." Management, Journal of Kenya Institute of Management. 1982.
FN. K. " “Rural Buyers’ Exposure to mass media”, ." Management, Journal of Kenya Institute of Management. 1982.
FN. K. " “A bird’s eye view of Factors influencing Product Distribution Systems in Kenya”, ." CONTACT, Journal of Consumer Association,. 1980:3-6.
Thesis

UoN Websites Search