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F.N. K. " The Impact of Print Communication of the Adoption of Innovations by Kenyan Farmers”." Nairobi Journal of Management, University of Nairobi. 1996;1(2):183-193.
FN. K. " “A bird’s eye view of Factors influencing Product Distribution Systems in Kenya”, ." CONTACT, Journal of Consumer Association,. 1980:3-6.
F.N K. " “A Critical Review of Communication Theory”, ." Journal of African Management. 1982:2-8.
Kibera FN. " “An Input-Output Model for Analyzing Retailing Systems in Kenya." SOKONI Journal of Marketing Society of Kenya. 1987.
FN. K. " “Communication and Modernization in Central Kenya: An Experiment,” ." Business Management Review, Faculty of Commerce and Management, University of Dares- Salaam, . 1999;2(2):71-84.
and KLW, Kibera F. " “Guidelines for Writing Academic Research Projects”. ." Fountain. Journal of Faculty of Education. 2011:117-129.
Kibera FN. " “How Rural Buyers View Different Sources of Agricultural Information”." Management, Journal of Kenya Institute of Management. 1982.
Kibera FN. " “On Measuring Literacy”." Management Journal of the Kenya Institute of Management. 1984:13-14.
FN. K. " “Rural Buyers’ Exposure to mass media”, ." Management, Journal of Kenya Institute of Management. 1982.
Kibera FN. " “The Effect of Message Content and Source Credibility of Information Gain by Coffee Smallholders in Central Kenya." , Journal of Management Business and Economics, Institute of Business Administration, University of Dakar, Dhaka, . 1985;11(3).
Kibera LW, Kibera FN. "The Determinants of Learning Achievement of Public Primary School Children in Kenya." Journal of African International Business and Management . 2011.
catherine ngahu, Francis K, Kobonyo P. "Influence of Interactional Justice Strategy on Recovery Satisfaction among Customers of Mobile Money Services in Kenya ." Journal of Marketing and Consumer Research . 2016;27(2422):55-61.
Joseph OO, Francis K. "The Influence of Organizational Culture and Market Orientation on Performance of Microfinance Institutions in Kenya." International Journal of Business and Management. 2015;10(8):204-211. Abstractthe_influence_of_organizational_culture_and_market_orientation_on_performance_of_microfinance_institutions_in_kenya.pdf

The objective of our study is to assess the influence of organizational culture and market orientation on
performance. The population of the study comprise microfinance institutions that are members of the Association of Microfinance Institutions (AMFI) in Kenya. We used descriptive cross-sectional survey design. We collected primary data using structured questionnaire. We test our hypotheses through regression analysis. Our results demonstrate that organizational culture significantly and positively influence variations in performance. The partial mediation effect of market orientation on the relationship between organizational culture and performance was confirmed. The complimentary effect of organizational culture on market orientation implies that organizations need to spend more resources in nurturing market orientation to create sustainable competitive advantage through delivery of superior customer experience. We conclude that the influence of organizational culture and market orientation on performance is more plausible for mature industries regarded as diverse in terms of customer needs.
Keywords: organizational culture, market orientation, performance, microfinance

Macharia RW, Kibera PFN, Munyoki JN, Kinoti MW. "Influence of Organizational Demographics on the Relationship between Green Marketing Practices and Customer Satisfaction in the Soft Drink Industry in Nairobi Kenya ." Journal of Marketing and Consumer Research . 2017;32(2422):64-78.

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