Bio

EDUCATION

EDUCATION

1974 – 1979    :  Faculty of Management Studies, University of Toronto, Ontario, Canada - Awarded the degree of Doctor of Philosophy in Marketing in 1979

1972 – 1974    : Master of Business Administration (MBA), University of Alberta, Canada - Awarded MBA degree

 1967 – 1970    : Bachelor of Commerce (B.Com), University of East Africa (University College, Nairobi)

KEY QUALIFICATIONS

Publications


2017

Macharia, RW, Kibera PFN, Munyoki JN, Kinoti MW.  2017.  Influence of Organizational Demographics on the Relationship between Green Marketing Practices and Customer Satisfaction in the Soft Drink Industry in Nairobi Kenya . Journal of Marketing and Consumer Research . 32(2422):64-78.

2016

Kosure, JN, Kibera FN, Musyoka R, Njihia JM.  2016.  PERCEIVED VALUE OF INVESTMENT PROMOTION INCENTIVES, MACROMARKETING ENVIRONMENT AND PERFORMANCE OF FIRMS IN EXPORT PROCESSING ZONES IN KENYA. DBA Africa Management Review. 6(3):1-15.
catherine ngahu, Francis K, Kobonyo P.  2016.  Influence of Interactional Justice Strategy on Recovery Satisfaction among Customers of Mobile Money Services in Kenya . Journal of Marketing and Consumer Research . 27(2422):55-61.

2015

Joseph, OO, Francis K.  2015.  The Influence of Organizational Culture and Market Orientation on Performance of Microfinance Institutions in Kenya. International Journal of Business and Management. 10(8):204-211. Abstractthe_influence_of_organizational_culture_and_market_orientation_on_performance_of_microfinance_institutions_in_kenya.pdf

The objective of our study is to assess the influence of organizational culture and market orientation on
performance. The population of the study comprise microfinance institutions that are members of the Association of Microfinance Institutions (AMFI) in Kenya. We used descriptive cross-sectional survey design. We collected primary data using structured questionnaire. We test our hypotheses through regression analysis. Our results demonstrate that organizational culture significantly and positively influence variations in performance. The partial mediation effect of market orientation on the relationship between organizational culture and performance was confirmed. The complimentary effect of organizational culture on market orientation implies that organizations need to spend more resources in nurturing market orientation to create sustainable competitive advantage through delivery of superior customer experience. We conclude that the influence of organizational culture and market orientation on performance is more plausible for mature industries regarded as diverse in terms of customer needs.
Keywords: organizational culture, market orientation, performance, microfinance

2012

Thuo J K, N KF, et al.  2012.  “Customer Relationship Management Practices and the Marketing Productivity of Commercial Banks in Kenya”,, July 12-13, 2012. : 3rd African International Business and Management Conference (AIBUMA). , Nairobi

2011

and, KLW, Kibera F.  2011.   “Guidelines for Writing Academic Research Projects”. . Fountain. Journal of Faculty of Education. :117-129..
Kibera, LW, Kibera FN.  2011.  The Determinants of Learning Achievement of Public Primary School Children in Kenya. Journal of African International Business and Management .

2010

1999

FN., K.  1999.   “Communication and Modernization in Central Kenya: An Experiment,” . Business Management Review, Faculty of Commerce and Management, University of Dares- Salaam, . 2(2):71-84.

1998

FN., K, Waruingi) BC.  1998.  Fundamentals of Marketing: An African Perspective; Nairobi: . : Kenya Literature Bureau

1997

1996

Kibera, FN, Mutugu TM.  1996.  Introduction to Business: A Kenyan Perspective.. Website
Kibera, FN.  1996.  “A survey on Marketing Research conducted in Kenya”. ,. Nairobi Management Journal. 1:29–49..
F.N., K.  1996.   The Impact of Print Communication of the Adoption of Innovations by Kenyan Farmers”. Nairobi Journal of Management, University of Nairobi. 1(2):183–193.

1995

Kibera, FN.  1995.  “The Role of the Cooperative Movement in Kenya’s Socioeconomic Development”, . Journal of Business Administration, University of Dhaka,. 21(1&2):101–114..

1994

1988

Kibera, FN.  1988.  “The Transfer of Western Marketing Know-how to East Africa” . Journal of Business Administration, Institute of Business Administration, University of Dhaka,. 14:462–83.

1987

Kibera, FN.  1987.   “An Input-Output Model for Analyzing Retailing Systems in Kenya. SOKONI Journal of Marketing Society of Kenya.

1985

Kibera, FN.  1985.   “The Effect of Message Content and Source Credibility of Information Gain by Coffee Smallholders in Central Kenya. , Journal of Management Business and Economics, Institute of Business Administration, University of Dakar, Dhaka, . 11(3)

1984

Kibera, FN.  1984.   “On Measuring Literacy”. Management Journal of the Kenya Institute of Management. :13–14.

1982

FN., K.  1982.   “Rural Buyers’ Exposure to mass media”, . Management, Journal of Kenya Institute of Management.
Kibera, FN.  1982.   “How Rural Buyers View Different Sources of Agricultural Information”.. Management, Journal of Kenya Institute of Management.
F.N, K.  1982.   “A Critical Review of Communication Theory”, . Journal of African Management. :2–8.

1980

FN., K.  1980.   “A bird’s eye view of Factors influencing Product Distribution Systems in Kenya”, . CONTACT, Journal of Consumer Association,. :3–6..

1976

FN., K, Haines P.  1976.  “Do learning rates differ Between Brands?” Proceedings, Canadian Association of Administrative Studies, .

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