Dr Geoffrey Wango, a psychologist says "The world is making people believe that being light-skinned means 'being beautiful', this is causing too much pressure pushing dark skin girls to opt for bleaching."

"Skin colour is just the skin beat and the media is the most influential site when it comes to diminishing the dark skin girls. This is seen in adverts, music videos and movies in which fairer girls are featured as most elegant and beautiful!" says Dr Geoffrey Wango