Market Segmentation using Geographic Information System (GIS): A Case Study of the Soft Drink Industry in the Eastern Part of Nairobi, Kenya

Citation:
Musyoka SM, Mutyauvyu SM, Kiema JBK, Karanja FN, Siriba DN. "Market Segmentation using Geographic Information System (GIS): A Case Study of the Soft Drink Industry in the Eastern Part of Nairobi, Kenya." Market Intelligence. 2007;25(6):632-642.

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