Business Sustainability: A Need To Re-Look Environmental Practices And Initiatives

Oribu W, King’oriah PG, Agwata DJ, Gongera PGE. "Business Sustainability: A Need To Re-Look Environmental Practices And Initiatives." European Journal of Business and Management. 2014;Vol.6, No.3.


Due to the increasing degradation of the natural business enterprises’ environmental commitment has become an
important variable in most of today’s competitive business environment. This is because activities of most
enterprises are the main causes of environmental degradation which in turn impact on the sustainability of their
performance. This study looks at the specific business environmental practices and initiatives and how they
impact on their sustainability. The overall objective of the study was to establish the impact of environmental
initiatives on business sustainability around Lake Naivasha. The study design was descriptive survey in order to
pick behaviors which needed to be mitigated for purposes of business sustainability. Purposive random sampling
was used from the target population which comprised of farming, hospitality and fishing sectors. Discriminant
analysis was used to analyze the data and the key findings of the study show that business sustainability depends
mainly on the current environmental practices and initiatives that have been put in place. The study recommends
that business associations be at the frontline in regulating activities by their members in order to achieve

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